What does your online reputation look like? Does it match the hard work and dedication that you put into ensuring an amazing customer experience? Or, are you ignoring it for fear that there could be negative information associated with your company? Once upon a time, customers...
Continue Reading
I keep getting this same question and it always surprises me. "How do you do digital marketing?" It is kind of like asking people how do you raise your child? Everyone would have a different answer because digital marketing is not a thing to do, its a...
Continue Reading
Can your website help you generate real sales? Are you one of the doubters that use a website solely to qualify your business? Most businesses are allowing qualified leads to slip away. Take advantage of your website and social media's potential to grow your...
Continue Reading
What motivates you to create video content? Are you seeking website traffic or to improve brand awareness? Maybe you just want to make your audience laugh. Either way, your efforts should be rewarded with viewers. Optimizing video content accomplishes this by generating more leads, which...
Continue Reading
Buyer personas are in-depth profiles of the ideal customer that we would like to work with. Included in a buyer persona are all of the details of that person’s personal and professional life that would bring them to the point where they would need your...
Continue Reading
Why is video marketing great for small business? Videos are some of the most effective marketing tools today. Customers find them attractive, relatable, and relevant. They are highly effective at capturing and retaining the client’s attention. ...
Continue Reading
Developing an effective video content strategy is all about working smarter rather than harder. With the proper planning, you can fill your content calendar with thoughtfully produced videos that highlight your company, engage with your audience and create opportunities to your to grow your customer base....
Continue Reading
When you have written a great piece of content to share with your followers, it feels like a huge relief. All the research and editing have paid off and you are now ready to share your expertise or story. There is one more thing to...
Continue Reading
So, we know that content is King. And video is next in line to rule the digital kingdom. But how do we know how much content we should be creating in order to to get to the top (or stay at the top)? Strategy first In order...
Continue Reading
5 ways to add video to your digital marketing strategy that are easy to implement and affordable for your budget. ...
Continue Reading